About us Our Partners Lidl - Feed it Back Lidl have a local network called Feed it Back. This network's aim is to tackle food poverty, by ensuring that their surplus food benefits the people that need it most. This is a nationwide network that Lidl has developed. It enables each Lidl store to get more involved with the communities they serve. Ponthafren Association receives food donations from the Feed it back network which are then distributed to anyone who needs food via our Centres in Welshpool and Newtown.